CTW (Chinese Tourist Welcome) Quality Label

Show the world your company is ready for Chinese customers! 

  • Enables companies or organisations of all sizes to analyse their current products and services with regard to their suitability for Chinese travellers and to develop an action plan for improvement.
  • Successful applicants receive the Chinese Tourist Welcome Quality Label.

This label identifies a company or an organisation as offering specific services at high quality as perceived by Chinese visitors.

The CTW Quality Label not only helps the company or organization to improve its product and service quality towards Chinese international travellers d tour operators, but it also helps you to gain visibility through COTRI’s Chinese language website WelcomingChineseTourists.cn and COTRI’s Chinese social media channels, communication and PR services.

In this line, Quality Label holders can improve the Chinese Market reach through our partners in China: Travel Link Marketing with publications addressing more than 50,000 Chinese tour operators and travel agencies and Dragon Trail providing social media tools addressing over a million self-organized travelers.

The fee for companies or organisations to obtain the CTW Quality Label is 750 €.

Your benefits ; Successful CTW Quality Label applicants enjoy the following benefits:


  • Chinese Tourist Welcome Quality Label during two years for all marketing and communication
  • Physical and electronic label provided by COTRI

Visibility and brand awareness

  • Full page profile (including free translation) on COTRI´s Chinese language website WelcomingChineseTourists.cn
  • Promotion on COTRI´s Chinese Social Media channels, communication and PR services
  • Further opportunities on Travel Link Daily , the TLM leading online newsletter and website for tourism professionals across China


  • Two years free access to the online library ChinaTourismFacts.com
  • First step to obtain the CTW Destination Label